Marketing & Search Optimization
People go to the web, looking for Solutions, not Advertisement Reference table with examples of solutions.Increase Revenue
- Increase subscriptions, membership, users
- Faster task completion
- Increase conversions
- Repeat business
- More / better referrals
- Easier cross-sell / up-sell
- Improve Net Promoter Score
- Faster sales cycle
- Increase downloads
- Faster to market
- Good press, glowing reviews, industry awards
Decrease Costs
- Spent x dollars to have an on-site research lab that saved us x dollars a year
- Designed a new ux flow that eliminated redundant resource-intensive screens
- On-time delivery, within scope and budget
- Process improvements that reduced dev support calls
- Fewer iterations, and more detailed screens
- Reusable patterns and components
- Open source tools
Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.
Dharmesh Shah CTO & Co-Founder, HubSpot
SEO is Search Engine Optimization.
Quick tips:
- Understand generic optimization and specific optimization. Generic optimization is the basic minimum like having your keywords, description, meta data, page titles, alt tags and semantic tags all make sense. However, optimizing for a specific phrase will take more work and involves knowing much more about your site in comparison to your competitors search data.
- Create content for humans but optimize words and phrases for search engines.
- Analyze existing search data, including traffic and best performing pages. Note down your KPIs.
- The power of UX ensures people want to keep reading your pages.
- Leverage social media.
- Know and measure the differences between text and voice search.
